This really does qualify as a historic creation – for CORUM and for watchmaking as a whole.

First dreamed up in 1964, the design is so singular that it has had a lasting impact on almost three consecutive generations of collectors – and U.S. presidents! George Bush Sr, Ronald Reagan, Lyndon B. Johnson, Jimmy Carter, Richard Nixon, and Bill Clinton have all worn the Coin, as have a number of leading figures in art and design, including renowned artist Andy Warhol.