CORUM 2019 Product Launch Gala Dinner


The CORUM 2019 Product Launch Gala Dinner in Beijing,

featuring Global Brand Ambassador Hu Bing

Renowned for both its aesthetic elegance and technical excellence, the Swiss watchmaker CORUM has unceasingly contributed to perpetuating the time-honoured values and expertise of fine watchmaking. Upon successfully holding the 2019 Product Launch on 9th April, CORUM hosted a 2019 Product Launch Gala Dinner in the evening at the Sunrise Kempinski Hotel, Beijing, inviting work partners, members of the media and prestigious guests from different parts of Asia to appreciate the brand’s rich heritage. The event also marked the grand debut of the Admiral AC-ONE 45 Openworked Tourbillon.


The Gala Dinner was commenced with a welcome speech by Mr. Soon Boon Chong, Global Sales and Marketing Director of Montres CORUM. Mr. Hu Bing, Global Brand Ambassador of CORUM, was then invited on stage to demonstrate the Golden Bridge Round 43 Tourbillon: black DLC treatment adds depth and modernity to the 43 mm unique piece, creating a stunning contrast with the famous baguette movement and the 5N gold-toned brass flange, which breathes life into the contemporary and powerful  timepiece. The glistening tourbillon shines among the 18K rose gold geometric structure developed specifically by CORUM, which evokes the image of the most stunning and aspiring architecture. Mr. Soon Boon Chong, Mr. Nicolas Vuillemin, Product Development Director of Montres CORUM then joined Mr. Hu Bing for an exclusive ceremony, in which they inserted a key pointing skywards, the emblem of CORUM, into a specially designed installation. The never-before-seen Admiral AC-ONE 45 Openworked Tourbillon then gracefully rose above the installation, and made a striking appearance on the huge LED wall. Mr. Soon Boon Chong hosted a detailed presentation on the timepiece, in which guests were completely enthralled – the timepiece is fitted with a dodecagonal-shaped case exclusive to the Admiral collection. The openwork dial reveals the mellifluous mechanism of the caliber, as well as CORUM’s artistry and flare in technical watchmaking. Inside the 45 mm titanium case, the tourbillon is situated at 6 o’clock. The futuristic design injects a sense of eagerness for sailing into the wearer’s veins. The mistress of ceremony proceeded to invite Mr. Hu Bing, Mr. David Nam, Managing Director of CORUM Greater China, Mr. Chris Wan, General Manager of CORUM South East Asia, and Ms. Anastasiia Markelova, Friend of CORUM, to join Mr. Soon Boon Chong and Mr. Nicolas Vuillemin on stage for a toasting ceremony.

Guests from Mainland China, Hong Kong, Taiwan, Singapore, Malaysia and Indonesia were invited to enjoy a sumptuous wine and dine experience, graced with captivating music and dynamic atmosphere. In the midst of a memorable gathering, a spectacular performance was staged – accompanied by pounding music, the performers put on a vibrant drum show that synchronized with a sequence composed of CORUM’s unmistakable characteristics and refined timepieces on the extra-large LED wall. The phenomenal act was followed by an equally mesmerizing catwalk show, in which models demonstrated the 2019 novelties by CORUM, including the Admiral AC-ONE 38 Automatic, the Admiral Legend 42 Full Black, the Admiral AC-ONE 45 Chronograph, the Admiral AC-ONE 45 Openworked Automatic, the Miss Golden Bridge and Golden Bridge with snow-setting diamonds, the Golden Bridge Round 43 Titanium, the Golden Bridge Round 43 Dragon, the Heritage CORUM Lab 01 Damascus, and the Heritage CORUM Lab 01. Ms. Anastasiia Markelova, Friend of CORUM, closed the runway as she demonstrated the Admiral AC-ONE 45 Openworked Tourbillon, which brought the performance to a perfect completion.


Mr. Soon Boon Chong, Global Sales and Marketing Director of Montres CORUM, remarked, “It is our greatest honour to have with us tonight our business partners, friends of the media and fellow watch connoisseurs from all over Asia to celebrate the debut of our innovative and eye-catching 2019 novelties. CORUM will continue to create watches by approaching uncharted destinations with bold inventiveness and a passion for perfection.”


Mr. Hu Bing, Global Brand Ambassador of CORUM, remarked, “CORUM has never ceased to amaze and inspire me with their immense creativity and unparalleled craftsmanship. I am thrilled to be here to witness and experience CORUM’s latest creations. It has been half a year since I was appointed Global Brand Ambassador, and I am still deeply moved by the brand’s motto, ‘Craft Your DreaMs’, as it reminds me of my unyielding attitude – accomplishing one’s dreams with unremitting persistence. My striving-for-the best philosophy largely coincides with the brand’s philosophy, which is why CORUM holds a special place in my heart.”