Corum Heritage Eleganza
Corum Heritage Eleganza
Ma che bella!
Corum is unveiling a new collection that is 100% dedicated to women: Eleganza. Its
particularity: available both in casual chic and precious jewellery versions; as part of a strictly
limited edition, these feminine models feature, for the first time in the brand’s history, an
automatic regulator movement.
At once precious yet casual, modern yet already legendary: Corum brings opposites together
for its new 100% feminine collection. The Eleganza embodies Italian-style chicness, suitable
for gala events...or paired with jeans and trainers.
“The idea was to create a model that was both precious and contemporary”, explains Jérôme
Biard, CEO of Corum. “We have therefore adopted a traditional round format with a bezel set
but combined it with a modern regulator display, providing an aesthetic balance which is rarely
seen on a luxury feminine piece”.
The choice of gem setting is a reflection of this two-fold goal. Models presenting hard
gemstones (tanzanite, aquamarine, tourmaline, amethyst) appear alongside jewellery versions
with traditional gemstones (diamond, sapphire). The cases also capture this dual orientation:
the first three-piece series features a silver case, the second four-piece series features an 18-
carat pink gold case. Both designs are dedicated to the chic and modern young woman and
collectors of jewellery timepieces. They share a 40 mm common diameter displaying a dial
that matches the gem setting of the bezel and the crown.
A bold way of displaying the time
The Eleganza is powered by a regulator movement. It is automatic. It is currently the only
movement of its kind within the Corum collections; its display type is one that is rarely used by
Corum, up until now. It will remain a rarity: each model from the Heritage “Eleganza” collection
will be strictly limited to a maximum of 8-18 pieces.
The Eleganza tells the time with three separate counters: an hour counter, a minute counter,
and a second counter. Therefore, there are no central hands: the three counters are aligned,
inducing a vertical way of telling the time, intuitive and instantaneous.
Corum has reinforced its intuitiveness by adopting a jumping hour aperture. At noon, it
presents a large Arabic numeral, black on a white background, that instantly indicates the hour,
nestled in the central minute counter. The second counter is found at the bottom at 6 o’clock.
In the three versions with a silver case, the counter is simply marked with “30” and “60”
seconds. The four versions with a pink gold case present a seconds dial entirely set with
sapphires, diamonds or amethysts.