Booba is an icon of modern French pop culture,
typically revered for the quality of his flow and beats but often criticized because of controversial nature of his lyrics. He has also established the label Tallac Records specializing in rap and hip-hop. Booba is also the creator of a streetwear brand, Ünkut, one of the most popular brands of this type in France.
In 2011, Booba won the competition MyYoutubes, ahead of popular artists like Rihanna, Justin Bieber, Lady Gaga, Eminem, Jay-Z, Sexion D'Assaut, Shakira, Stromae,...
Booba was influenced by the American hip-hop stage of the 1980s and at the beginning of the 1990s: of Mobb Deep by way of it Wu-Tang Clan but also by 2Pac and Biggie Smalls.
The dark melodies accompanied with raw texts, typical of the rap from New York, are present on every album of his.