<< 10/04/2019

CORUM 2019 Product Launch Gala Dinner

<< 10/04/2019

CORUM 2019 Product Launch Gala Dinner
The CORUM 2019 Product Launch Gala Dinner in Beijing

Renowned for both its aesthetic elegance and technical excellence, the Swiss watchmaker CORUM has unceasingly contributed to perpetuating the time-honoured values and expertise of fine watchmaking. Upon successfully holding the 2019 Product Launch on 9th April, CORUM hosted a 2019 Product Launch Gala Dinner in the evening at the Sunrise Kempinski Hotel, Beijing, inviting work partners, members of the media and prestigious guests from different parts of Asia to appreciate the brand’s rich heritage.

The Gala Dinner was commenced with a welcome speech by Mr. Soon Boon Chong, Global Sales and Marketing Director of Montres CORUM. Mr. Hu Bing, Global Brand Ambassador of CORUM, was then invited on stage to demonstrate the Golden Bridge Round 43 Tourbillon.

The CORUM 2019 Product Launch Gala Dinner in Beijing

Renowned for both its aesthetic elegance and technical excellence, the Swiss watchmaker CORUM has unceasingly contributed to perpetuating the time-honoured values and expertise of fine watchmaking. Upon successfully holding the 2019 Product Launch on 9th April, CORUM hosted a 2019 Product Launch Gala Dinner in the evening at the Sunrise Kempinski Hotel, Beijing, inviting work partners, members of the media and prestigious guests from different parts of Asia to appreciate the brand’s rich heritage.

The Gala Dinner was commenced with a welcome speech by Mr. Soon Boon Chong, Global Sales and Marketing Director of Montres CORUM. Mr. Hu Bing, Global Brand Ambassador of CORUM, was then invited on stage to demonstrate the Golden Bridge Round 43 Tourbillon.

Guests from Mainland China, Hong Kong, Taiwan, Singapore, Malaysia and Indonesia were invited to enjoy a sumptuous wine and dine experience, graced with captivating music and dynamic atmosphere. In the midst of a memorable gathering, a spectacular performance was staged – accompanied by pounding music, the performers put on a vibrant drum show that synchronized with a sequence composed of CORUM’s unmistakable characteristics and refined timepieces on the extra-large LED wall. The phenomenal act was followed by an equally mesmerizing catwalk show, in which models demonstrated the 2019 novelties by CORUM, including the Admiral AC-ONE 38 Automatic, the Admiral Legend 42 Full Black, the Admiral AC-ONE 45 Chronograph, the Admiral AC-ONE 45 Openworked Automatic, the Miss Golden Bridge and Golden Bridge with snow-setting diamonds, the Golden Bridge Round 43 Titanium, the Golden Bridge Round 43 Dragon, the Heritage CORUM Lab 01 Damascus, and the Heritage CORUM Lab 01. Ms. Anastasiia Markelova, Friend of CORUM, closed the runway as she demonstrated the Admiral AC-ONE 45 Openworked Tourbillon, which brought the performance to a perfect completion.

Mr. Soon Boon Chong, Global Sales and Marketing Director of Montres CORUM, remarked, “It is our greatest honour to have with us tonight our business partners, friends of the media and fellow watch connoisseurs from all over Asia to celebrate the debut of our innovative and eye-catching 2019 novelties. CORUM will continue to create watches by approaching uncharted destinations with bold inventiveness and a passion for perfection.”

Mr. Hu Bing, Global Brand Ambassador of CORUM, remarked, “CORUM has never ceased to amaze and inspire me with their immense creativity and unparalleled craftsmanship. I am thrilled to be here to witness and experience CORUM’s latest creations. It has been half a year since I was appointed Global Brand Ambassador, and I am still deeply moved by the brand’s motto, ‘Craft Your DreaMs’, as it reminds me of my unyielding attitude – accomplishing one’s dreams with unremitting persistence. My striving-for-the best philosophy largely coincides with the brand’s philosophy, which is why CORUM holds a special place in my heart.”

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