News

16 July 2020
Partnership
" When Corum offered me the opportunity to make a timepiece bearing my name, it seemed obvious to me to select a sports model and the Admiral collection is therefore the most appropriate. I chose an elegant black model fitted with a sporty rubber strap and I asked if we could add touches of green - my favorite color - which also reminds me of the soccer fields that I play on every day. Of course, the rest is obvious: 5 unique ...
11 June 2020
Product
Corum takes the concept of daring innovation to all new heights with the Corum LAB 02 timepiece. Defying all watchmaking convention, the technically advanced watch boasts a new movement that was two years in the research and development stages. Revolutionary in its design, the new caliber is equipped with a flying gear train, and a host of other firsts for the brand. The LAB 02 is a perfect example of aesthetic perfection and extraordinary craftsmanship. The highly complicated manual movement stretches the ...
30 April 2020
Product
Unveiled in 1960, only five years after the brand’s creation, the Admiral collection embodies Corum’s maritime watchmaking heritage. Although it has always been loyal to its DNA, Corum has never been afraid to set sail for distant shores. That’s the case today with the Admiral 42 Bronze, a timepiece that showcases both a nautical design and watchmaking mechanics. Trendy chic and sporty, the collection features two new models housed in Bronze cases in order to pay tribute to the ...
1 April 2020
Product
Born in the 1960s, the very first Admiral’s Cup model was an unusual yachting watch with a water-resistant square case. The latest Admiral 42 Automatic Full Black is the complete opposite of its colorful predecessors, and a first-ever within the Admiral family of watches. It features the iconic dodecagonal case in black PVD-treated stainless steel, paired with a blackened brass dial. The nautical pennants, minute markers presented in greyscale tones to balance the austerity of the all-black design, while markers ...
21 February 2020
Partnership
Corum is pleased to announce that Miralem Pjanić who plays as one of the best midfielder for Serie A club Juventus and the Bosnia and Herzegovina national team, has joined the Swiss watchmaker as a Brand Ambassador. Pjanić was born on 2 April 1990 in Tuzla, Bosnia and Herzegovina, in what was then Yugoslavia. Rising quickly through Metz’s Academy, he made his professional debut at the age of 17 in 2007. Following this Pjanić transferred to another French club Olympique Lyonnaise in 2008 and ...
22 November 2019
Product
This year, Corum unveils another two new additions to the Corum Lab 01 family, each limited to 99 pieces. The latest Lab 01 models retain their distinctive barrel-shaped cases like their predecessors, but Corum has chosen to produce the cases for these new timepieces in Damascus steel- a first for the brand. Instantly recognizable by its wavy pattern, Damascus steel is a type of alloy well-known to knife and sword makers. The history of ancient Damascus steel dates back to as early as ...
28 October 2019
Product
In 2013, the Admiral collection welcomed a new line to the family- the Admiral AC-One. The lines of the dodecagonal-shaped case was reworked to become more rounded, and angles less prominent. Taking into consideration the size and weight of the 45mm diameter-case, titanium became the material of choice for this reinterpretation. This year, Corum presents the AC-One 45 Openwork Automatic, which introduces an exquisitely crafted skeletonized dial. The movement fitted is the caliber CO 297, a new movement developed by Corum in-house specifically ...
7 October 2019
Product
Corum unveils two limited editions of their Golden Bridge, combining the aesthetic of the baguette movement with that of suspension bridges. Two aerial works of art, suspended in the void, hoisting the creativity of the brand to a new level until now unexplored. Architecture is a transversal theme already largely explored by Corum. Recently, the Golden Bridge Stream, Round and Rectangle collections lent their unique aesthetics to compositions combining art and architecture, technique and aesthetic, creativity and respect for Fine ...
20 September 2019
Product
Creating scaled-down versions of men’s watches for ladies can no longer suffice their desire for substantial and practical timepieces. With more women leading busier and more active lifestyles than before, timepieces for ladies have also gravitated towards designs with sportier overtones to complement their needs. In 2011, Corum’s iconic and unquestionably masculine Admiral collection was readapted into a daintier, 38-mm diameter version just for the ladies- it has since captured the hearts of many female fans and remains as ...
22 August 2019
Product
The Admiral is one of the pillars of Corum’s heritage. Although it has always been loyal to its artistic fibre, it has never been afraid to set sail for distant shores. This year, it gives its Admiral AC-One 45 Chronograph a facelift so as to modernise the collection while lending it an urban sportiness. The new Admiral AC-One 45 Chronograph retains the essence of its sporty predecessor except for a few minor tweaks. The “60” hour marker at 12 o’clock has been ...
12 July 2019
Partnership
On September 2018, CORUM officially announced that Mr. Hu Bing, the renowned Chinese actor and model to be the brand’s Global Ambassador. In 2019, Mr. Hu Bing and CORUM continued to cooperate in the new campaign. It is worth mentioning that this shooting enjoyed the privilege of inviting a celebrity-level shooting crew, led by Jumbo Tsui, the leading figure among the new generation Chinese fashion photographers, to capture every elegant and avant-garde moment. As an innovative creator of fashion images, Jumbo ...
10 April 2019
Event
Renowned for both its aesthetic elegance and technical excellence, the Swiss watchmaker CORUM has unceasingly contributed to perpetuating the time-honoured values and expertise of fine watchmaking. Upon successfully holding the 2019 Product Launch on 9th April, CORUM hosted a 2019 Product Launch Gala Dinner in the evening at the Sunrise Kempinski Hotel, Beijing, inviting work partners, members of the media and prestigious guests from different parts of Asia to appreciate the brand’s rich heritage. The Gala Dinner was commenced with a ...
12 December 2018
Product
Christmas is in the air: just in time for the festive season, Corum is releasing two new versions of its Golden Bridge with a new “snow” setting. Made exclusively of diamonds, the snow setting involves arranging a random number of diamonds of all sizes in such a way that together, they cover up the entirety of the metal. It is a high-level jewellery practice for two reasons. Firstly, the meticulous choice of the placement of each diamond. Though each one ...
11 June 2018
Product
Corum has announced a new stage of its Corum Academy programme. The idea: push the boundaries not only of creativity, but of distribution, communication and customer experience. “For an exceptional product, exceptional presentation”, explains Jérôme Biard, CEO of Corum. “Corum has a very strong creative culture, inherited from René Bannwart and largely developed by Severin Wunderman. The idea behind Corum Academy is to perpetuate this dynamic by widening the watch’s environment: the place of sale, the customer ...

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