<< 12/07/2019

CORUM Global Brand Ambassador Mr. Hu Bing

<< 12/07/2019

CORUM Global Brand Ambassador Mr. Hu Bing
Interpreted CORUM 2019 New Advertisement

On September 2018, CORUM officially announced that Mr. Hu Bing, the renowned Chinese actor and model to be the brand’s Global Ambassador. In 2019, Mr. Hu Bing and CORUM continued to cooperate in the new campaign. It is worth mentioning that this shooting enjoyed the privilege of inviting a celebrity-level shooting crew, led by Jumbo Tsui, the leading figure among the new generation Chinese fashion photographers, to capture every elegant and avant-garde moment.

As an innovative creator of fashion images, Jumbo was awarded as one of the representative Chinese creative figures by the British Fashion Council. Cruising around various towns of fashion around the globe, Jumbo continues to use his unique lens language and understanding of fashion to present a gorgeous visual world of fashion.

Interpreted CORUM 2019 New Advertisement

On September 2018, CORUM officially announced that Mr. Hu Bing, the renowned Chinese actor and model to be the brand’s Global Ambassador. In 2019, Mr. Hu Bing and CORUM continued to cooperate in the new campaign. It is worth mentioning that this shooting enjoyed the privilege of inviting a celebrity-level shooting crew, led by Jumbo Tsui, the leading figure among the new generation Chinese fashion photographers, to capture every elegant and avant-garde moment.

As an innovative creator of fashion images, Jumbo was awarded as one of the representative Chinese creative figures by the British Fashion Council. Cruising around various towns of fashion around the globe, Jumbo continues to use his unique lens language and understanding of fashion to present a gorgeous visual world of fashion.

In this advertisement, Mr. Hu Bing perfectly interpreted eight unique pieces of CORUM with his elegant temperament and keen fashion sense. Changing into the classic Golden Bridge watches, the suit-and-tie style of him presented the elegant gentleman character of this collection. With the simple and modern look, Mr. Hu Bing vividly interpreted the edgy modernity of the exquisite CORUM Lab 01 watches. Switching amidst various styles, Mr. Hu Bing demonstrated the mature temperament dimensionally as a graceful Chinese gentleman. The new advertisement perfectly reflected the sizzling chemistry between him and CORUM.

During the shooting, Mr. Hu Bing revealed constantly his enthusiasm for CORUM: “I feel more genial and confident for the shooting of 2019 New Advertisement after one-year of cooperation with CORUM. Now I have a deeper understanding of each collection and feel able to interpret the characteristics of the watches more skillfully. There are so many choices to use CORUM watches to interpret different fashion styles, and I appreciate all the individual styles of CORUM watches.”

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